The SANU Report
Open the menu to switch the reporting period — Since launch (Jul 2022–Jul 2025), 2025, 2026 YTD, or Total — real production figures throughout, not modelled. Every number shows a delta against the period before it: 2025 vs Since launch, 2026 YTD vs FY25, Total vs FY25 alone. Total sums Since launch + 2025 + 2026 YTD for activity figures; running totals (users, vault clients, countries) show their latest value instead. A metric with no equivalent from the Since-launch era (like KYC-verified users) shows “—” rather than a misleading number.
Who is buying gold on SANU
A verified base led by Kano, Lagos and Abuja in a near-even three-way split, with a long tail across Nigeria and active users on four continents.
Fully KYC-verified — national (NIN) and international document checks, completed in-app via “swap”. Identity checks began in 2025.
Top 3 user locations
Kano leads a near-even three-way split with Lagos and Abuja — SANU’s three biggest cities are within 10 points of each other.
Nigerian users by state
Show data table
| State | Share |
|---|
Global reach
Gold & silver moved
Value transacted via the app, split by metal, plus what customers sold through the retail desk and collected as physical bars and coins.
Customer purchases of SANU Gold and SANU Silver.
All transaction types, in-app.
Instant peer-to-peer gold & silver sends between users.
Value sold via the app
Metal weight moved
Show data table
| Channel | Since launch | 2025 | 2026 YTD | Total | Change |
|---|
Collected as bars & coins
Worth $21,725 collected in total.
Most-bought gold products
Most-bought silver products
Buy 99.9% gold & silver — from ₦100
Vaulting, pickups & the app
Physical fulfilment runs through Union Bank branches in Lagos, Abuja and Kano, plus two SANU-branded counters, backed by the Kian Smith vault.
Product pickups by city
69 total pickup orders — including those with no outlet on file.
Holding gold or silver they haven’t yet collected. 0.3 kg gold + 12.4 kg silver in the vault for customers.
Nearest available measure of downloads — SANU doesn’t track app-store installs directly.
Bars, coins and tickets bought and not yet collected — 107 clients, as of 16 Sep 2026. Not tracked before 2026.
Vault movements
What shipped
The platform’s core features — verification, payments reach, peer transfers and a collectible physical product that’s now SANU’s best-seller.
KYC verification
National (NIN) and international document verification, built into the app. Required to buy and to send SANU.
Global payments
Most world currencies and international credit cards accepted, with an optional 12-currency dashboard view.
SANU2SANU
Instant transfers between users — send gold or silver to anyone by email or phone.
Gold Cubes are SANU’s best-seller
Collectible cast cubes in 1 g · 2 g · 5 g · 10 g — the 1 g cube alone is the single most-bought gold product on the app.
Redesigned site & comms
sanucoin.com plus integrated customer communications — transactional mailers and SMS.
LBMA-grade only
Every product is 99.9%+ pure and assay-certified — SANU Gold Cubes, Valcambi, Argor-Heraeus, Britannia and more.
SANU Institutional NEW · 2026
A separate platform for banks, investment firms, commodity desks, family offices and HNW clients to buy, sell, hold and transfer gold and silver — multi-user approvals, maker-checker sign-off on trades, and full holdings visibility. Naira settlement at launch, invite-only access.
Design captures from the product build — sample data shown, not real customer accounts.
Retail & marketing
Five pickup counters across three cities, and a Northern-Nigeria media push from the product’s early days.
Physical outlets
SANU powered Battle of the Northern Kitchen on Arewa24 as a soft marketing launch, extended through the Legacy of Traditions series. Historical figure from the July 2025 report — view counts aren’t tracked in the KPI database.